While it does look almost like a typical Google Business Profile, what sets it apart is that it aggregates review data from various sources (which is why it’s important to have a consistent set of info in all your listings). What can you do and can’t do with your Bing Places for Business listing? Sign up to audit now Main Features, Notable Limitations Having a unified set of information across all properties that you own can and will give you an edge in rankings. This then signals to Bing that the information is indeed true and updated. Same NAP, category (or similar at the very least), trading hours and a similar business description all throughout. What you need to do here is ensure that all your listings, in addition to your website, are displaying the same information. You recently verified your Bing Places for Business listing and you’re giving your business to rank on the first page by the end of the year. Let’s say you’re a pizza restaurant present on several online listings – apart from your website, you have Facebook and Instagram, a Google Business Profile, FourSquare and TripAdvisor. Bing still relies on finding keywords on heading tags as well as throughout the web content so it’s important to do thorough keyword research and lay them out strategically on your website and blogs.īut how does that relate to your Bing listing? Quick answer: Your listing will depend on how accurate the information is across other citations, social media platforms and websites.
One thing that separates Bing from Google is that it still uses older ranking factors and signals to help both websites and listings get to the first page.įor instance, Bing still prioritises exact keywords on title tags and meta descriptions, whereas Google has totally dismissed it. Ranking on Bing Bing local search results appear on top of organic results On the other hand, your listing will appear in grid view on Bing Maps. It works very much like a Google Business Profile that it displays your information on its own Knowledge or Local Panel on Bing Search results, or if the search is broader, it will appear above organic search results. New users can also instantly verify your listing on Bing Places for Business if they have a verified Google Business Profile. You’ll need to have your Business Nap, Address, Phone Number, Website, a primary category and your complete trading hours. There are two main places for your Bing listing to appear in: Bing Maps and. Since then, they started rolling out across the globe and, as we jump to today, is still keeping their promise to simplify everything for businesses. – Ginny Sandhu, Microsoft’s Director of Product Management (then Senior Product Manager) “Our goal is to make it easier to claim, enhance and promote businesses on Bing.” The Bing Product Team further stated on their blog that they wanted to improve user experience for businesses. In April 2013, Bing renamed their local business listing product from Bing Business Portal to Bing Places for Business, aiming “to simplify your experience of getting your business online and managing your business reputation on the web.” This allowed owners of physical locations to claim and verify their listing in the now-defunct URL /places (using this link will redirect you to their search engine home page). A Brief History of Bing Places for Business We go through a cycle of optimisation and analysis to make sure your listings are complete, accurate and updated, not just on Google Business Profile but now also on Bing Places for Business. In our mission to help you and your business become the first choice of your customers, we need to make sure that you’re visible in major online listings and citation websites.
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